Fair skin as a beauty ideal underpins the global bleach cream industry – valued at $8.6 billion. There is a nascent backlash against the practice, which endangers health and can perpetuate racism.
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The long history of racist beauty standards alone cannot explain the ongoing global use of harmful skin lighteners.
Unregulated over-the-counter skin lighteners can have detrimental effects on the men and women who use them. So why are governments in Africa not taking steps to ban these products?
