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Articles on Impossible Foods

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Does being told that a veggie burger, like the one on the right, is better for the environment make you more likely to choose it over beef? AP Photo/Nati Harnik

Taste alone won’t persuade Americans to swap out beef for plant-based burgers

New research shows that consumers are more likely to choose a plant-based meat option if they’re informed of their social benefits – or the environmental costs of beef consumption.
Meat consumption is decreasing in Canada. But don’t look at vegans and vegetarians. In fact, it’s meat-eaters who are eating less than usual who are behind the trend. Yvonne Lee Harijanto/Unsplash

Meat consumption is changing but it’s not because of vegans

There are clearly changes happening in meat consumption. But it’s not being fuelled by an increase in veganism and vegetarianism.

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