Articles on Influencers

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Hannah Shaw (Kitten Lady), with Instagram influencer BriAnne Wills (@girlsandtheircats) at a marketing event in New York, Feb. 2018. Loren Wohl for Fresh Step/AP

The ruthless pursuit of online ‘likes’ gives you nothing

Although some social media users are able to monetize their social media "likes," much of the pursuit of popularity amounts to nothing and instead turns us into pawns for political and commercial uses
Can an algorithm explain itself? Robot decision via shutterstock.com

Did artificial intelligence deny you credit?

A European Union law will require human-understandable explanations for algorithms' decisions. A team of researchers has found a way to provide that, even for complex calculations.
Esenna O'Neill’s dramatic departure from YouTube and Instragram was precipitated by her feelings of inauthenticity. Vimeo

When authenticity and advertising collide on social media

Essena O'Neill's dramatic rejection of her successful social media channels raises important questions about how advertising and sponsored posts are regulated on social media.

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