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Articles on Influencers

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Influencers like Kim Kardashian, who has 307 million followers on Instagram, need to be aware of problematic engagement. (Photo by Evan Agostini/Invision/AP)

The dark side of social media influencing

Influencers need to be aware that some of their followers may have unhealthy relationships with social media. Although it contrasts with their goals, influencers can help create healthy relationships.
The Sunwing saga highlighted the role of influencers, which in this case was negative, but they are still considered role models followers identify with, or whose example they want to follow. (Unsplash/Mateus Campo Felipe)

Sunwing saga: Why do influencers have so much sway?

Influencers fill emotional and information needs. They are perceived as role models followers identify with, or whose example they want to follow.
The cute economy is not only a network of cute content that people participate in making, sharing and circulating but also a multibillion-dollar business. (Shutterstock)

Have an Instagram account for your pet? Love sharing funny animal videos? You’re part of the cute economy

If sharing cute animal content is your love language, you’re not alone — you are part of a bigger cultural phenomenon called the cute economy.
Capturing the public’s attention is about standing out in a crowd of influencers. Peshkova | Shutterstock

Why we still fall for influencers, salesmen and politicians who lie

Social influencers vie for public attention in a crowded market place. This makes the bold and the ruthless even more likely to opt for strategic dishonesty if it will further their interests.
Physical activity, eating habits and emotional support from friends and family are stronger predictors of health than body mass index. Keith Bedford/The Boston Globe via Getty Images

If you want to support the health and wellness of kids, stop focusing on their weight

Weight discrimination, like teasing, is common among youth and linked to eating disorders and depression. Youth’s health and well-being would be best supported by not focusing on their weight.

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