Even the world’s most successful creators can see their livelihoods threatened by social media companies that routinely change their algorithms and policies with impunity.
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Articles on Influencers
Displaying 1 - 20 of 64 articles
Fixating on sleep can make your sleep worse. But some people crave the connection online sleep communities provide.
Vlogging has emerged as a new source of intimate entertainment, and for creators, potential income. However, they also raise serious questions about exploitation and the privacy rights of children.
Online reading communities have been around for a while but none of them have captured the attention of readers, publishers and retailers quite like BookTok.
Virtual influencers have relationships, explore the world and take risks. The web is their playground – but they don’t exist.
Fake social media campaigns can negatively affect both influencers and brands.
Barbie is an icon of nostalgia — but she’s also a forerunner of the metaverse.
Even for people who regularly look to social media platforms for book recommendations, recommendations from friends, family members or colleagues are a main way of choosing what to read.
Innovators and businesses can use social media in different ways to drive learning across spheres and interest groups, and ultimately to foster innovation.
Deinfluencers prioritize genuine content and real engagement over the meticulously curated content and commercial partnerships that are common in traditional influencer culture.
The person with the most YouTube followers calls himself ‘YouTube’s biggest philanthropist.’
Adolescent brains are especially vulnerable to risk-taking and social pressure. But there are steps parents can take to steer their teen away from dangerous social media stunts.
What do YouTuber influencer videos about being ‘cancelled’ share with 17th-century texts? Both were crafted directly in response to audiences in new social spaces.
As social media becomes more prevalent in our lives, a career as an influencer may seem enticing. But those interested in this new career should be aware of the challenges.
Teenage chef Debbie commenced her decade-long tenure at the Australian Women’s Weekly in July 1954 – and her recipes could help with your ‘matrimony prospects’.
We examined the pre-match fight on social media to compare how each fighter’s profile brand performed worldwide.
In a loosely regulated industry, followers shouldn’t necessarily buy what these influencers are selling.
Here are the trends on the cusp of transforming the online world.
This strategy has been around since the birth of influencer marketing.
During the global COVID-19 pandemic, people started moving into smaller cities, drawn by the possibility of more affordable and pleasant quality of life.
Top contributors
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Professor & ARC DECRA Fellow, Internet Studies, Curtin University
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Professor of Internet Studies, Curtin University
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Assistant Professor - Faculty of Information and Media Studies, Western University
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Principal Academic in Marketing, Bournemouth University
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PhD in English Literature, University of Liverpool
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Lecturer in Marketing, Griffith University
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SHARP Professor, Vitalities Lab, Centre for Social Research in Health and Social Policy Centre, and the ARC Centre of Excellence for Automated Decision-Making and Society, UNSW Sydney
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Professor, Department of Communication Studies, Mount Saint Vincent University
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Assistant Professor, Global Development Studies, Queen's University, Ontario
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Professor, Department of English and Film Studies, University of Alberta
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PhD Student in Media, Technology & Culture, University of Toronto
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Lecturer in the Ted Rogers School of Retail Management, Toronto Metropolitan University
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W.J. VanDusen Professor of Innovation & Operations Management, Simon Fraser University
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Lecturer in Marketing, University of Essex
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Professor of Marketing, XLRI Xavier School of Management
