Articles on IOC

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Sporting events like the Winter Olympics are one of TV’s most valuable products. Reuters/Fabrizio Bensch

Live from Pyeongchang: how an Olympic broadcast works

Olympics have often provided the impetus for large-scale broadcasting innovations, such as when TV was introduced in Australia to broadcast the 1956 Games.
International Olympic Committee President Thomas Bach stands between Paris Mayor Anne Hidalgo and Los Angeles Mayor Eric Garrett to announce winning bids for the upcoming games. AP Photo/Martin Mejia

Paris and Los Angeles bids to host Olympics expose deeper crisis at Olympic Games

The benefits of hosting the Olympics are so slim, or nonexistent, that fewer cities are bidding to host the games. That's a sign of serious trouble.
McDonald’s unexpectedly ended its worldwide sponsorship of the Olympics last month. Here Canadian gold medallist Alexandre Bilodeau gets a snack at the 2010 Vancouver Winter Games. (THE CANADIAN PRESS/Scott White)

The Olympic-McDonald’s breakup: It’s not you, it’s us

McDonald's recently ended a 40-year relationship with the Olympics. Was the decision based on the tarnished Olympic brand or were there other reasons?
The presidents and commissioners of major sporting organisations such as the International Olympic Committee and FIFA have all been men. AAP and EPA

Women are missing in sport leadership, and it’s time that changed

Women are still grossly underrepresented as chairpeople, directors or chief executives of international sporting bodies, to the great detriment of those sports.
Once the pageantry is over, many Olympic athletes have to return to normal life – which means figuring out how to make a living. Tony Gentile/Reuters

How do Olympic athletes pay the electric bill?

A former Olympic gold medalist reflects on his own financial struggles as he trained and competed for the 1984 Games. Decades later, not much has changed for many Olympians.
A protester holds up a sticker reading ‘boycott’ during anti-Olympic protests in Brazil. Reuters

In no mood for games: the pale Olympic flame of Rio 2016

Protests against the Rio Olympics must be understood in the context of the growing global reaction to both the way these mega-events are organised and the entities promoting them.

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