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Articles on James Hird

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How lapses of leadership integrity are viewed depends on how popular or valuable the “culprit” is to a business, investors, brand, society or power groups. AAP/Joe Castro

James Hird and the elusive truth about leadership integrity

Moral dilemmas are common; whether we act with courage or compliance depends on a whole range of factors in any given situation.
The Essendon supplements scandal that has enveloped the current AFL season has created the narrative of villains and heroes. Is it a sports marketers’ dream? AAP/Julian Smith

Marketing sport: villains and heroes in AFL brand narratives

This season, some sports commentators and footy fans have argued that the investigation into the supplements regime at Essendon has brought the club, the AFL and “the code” to their knees. From a branding…
The devotion of Essendon fans towards their coach and club legend James Hird - despite his involvement in the club’s supplements saga - can be easily explained away. AAP/Julian Smith

Understanding the ‘cult’ of James Hird

It’s times like these when we get to see just how much sports like Australian rules football shape the thoughts and dreams of so many Australians. Not only has the Essendon drugs scandal dominated much…
Essendon coach James Hird, along with his club and three other senior officials, have been charged by the AFL over the supplements saga. AAP Image/Julian Smith

The Essendon supplements saga: what you don’t know can hurt you

The idiom “what you don’t know can’t hurt you” usually means the less you know about the possible risks and harms that can befall you, the less likely you are to worry yourself sick about them. The recently…
A dejected James Hird walks from the field after Essendon were beaten by Geelong in Rd17 2012. Hird faces media allegations that he has taken performance enhancing drugs. AAP/Castro

Explainer: coaches, ASADA and drugs in sport

With a media firestorm engulfing James Hird, coach of AFL club Essendon, over allegations that he may have taken substances banned by sports doping agencies, where do coaching staff stand in relation to…
James Hird suffers an injury as a player. Could yet worse hurt be to come? AAP Image

ASADA can throw the AFL into chaos - and here’s how

AFL club Essendon has so far avoided the imposition of any sanctions by the Australian Sports Anti-Doping Authority (ASADA). Yet the investigation into the activities of the club, especially the supplements…

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