Articles on Marketing

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It can be easier to raise money to aid animals like these African elephants than species that are more threatened with extinction but get humans less excited. www.shutterstock.com

Even ugly animals can win hearts and dollars to save them from extinction

Must the money raised to save wildlife always aid the most popular animals? New research suggests that marketing can persuade donors that northern hairy-nosed wombat lives matter too.
Including different facial expressions in fundraising pitches can change how people respond, research suggests. www.shutterstock.com

Do happy faces or sad faces raise more money?

Seeing cheerful kids in fundraising pitches works better for some potential donors than others, research suggests. Nonprofits may want to tailor their appeals to different audiences because of that.
It never ends. Daniel Oines/flickr

Is there any way to stop ad creep?

A host of spaces that were once immune to commercial intrusion – from parks to our friendships – are now being infiltrated by advertisers. Are we being enslaved by a 'merciless master'?
Mapping a face is the starting point. Anton Watman/shutterstock.com

Facial recognition is increasingly common, but how does it work?

Computers are getting better at identifying people's faces, and while that can be helpful as well as worrisome. To properly understand the legal and privacy ramifications, we need to know how facial recognition technology works.
Today’s advertising executives must get familiar with new technology like Bitcoin and blockchain before they are left behind. Hannah Mckay/Reuters

The blockchain could help advertisers lock up our attention

The blockchain isn't just for Bitcoin transactions. Advertisers can no longer ignore blockchain's huge implications for the world of marketing.
Australian sport may only account for 1.6% of total household spend, but its macro impact on the economy is strong. from www.shutterstock.com

Sport is more than just a fringe player in Australia’s economy

Australian sport will never have the commercial clout to bring the economy out of recession or solve a regional unemployment problem. But it is more than a fringe player in the economic game.

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