It can be much easier to develop a new product than to actually get people to try it, even for big established brands. Where did launches for products like Crystal Pepsi go wrong?
This is how marketers are taking advantage of customer data to build predictive algorithms, and even tailor their products and offerings.
Many of the online testimonials you might read for dentists and other health professional can not only mislead, they can be illegal.
Colour can have surprising effects on us, which we are only now beginning to understand.
Our behaviour is far more selfish than we might like to believe.
President Trump's fiery speech at the United Nations received a mostly subdued response from world leaders and others. Is there a risk we're becoming complacent?
Weather has an impact on the sales of certain products, and new research shows that timely adjustments in price and advertising can make it possible for firms to increase profits.
Hedonism has a complex relationship with binge drinking – part cause, part solution. Here's why.
Business Briefing: the ‘get rich quick scheme’ influencing what you buy.
The Conversation19.6 MB (download)
Even though online influencers might not be overtly endorsing a product, advertisers will still pay a lot to have something featured, even subtly, in a post.
Visible minority consumers prefer advertising that features white models to advertising that feature models from other ethnic minority groups. Why?
In two years Kylie Jenner has gone from socialite to the head of a leading cosmetics brand. What does this success say about the power of social media in building strong brands?
Similar tactics are in play that were used in the UK in the 1950s and 1960s.
While getting more women to take part in sport is a laudable achievement, it would be better if the campaign also helped free them from the objectification of the dominant male gaze.
Most Americans cling to things with sentimental value that we no longer need. Taking pictures of these possessions may make it easier to give them away.
Case analysis of Hermès and its four strengths: a real identity, the creativity and skills of its artisans, innovation, and the fact that it remains an independent family company.
The Trump brand has taken a hit since Donald Trump won the U.S. presidency. The mistake? Failing to separate the businesses from the personalities.
Drug companies funded more than 116,000 educational events for doctors over four years. Now you can find out exactly which companies footed the bills and how much they paid.
Eighty years ago, Hormel Foods introduced a simple, canned meat product called Spam. It would go on to become one of the greatest marketing success stories of all time.
Brands affect how products are perceived. The same is true of our names, making them our personal brands.
Must the money raised to save wildlife always aid the most popular animals? New research suggests that marketing can persuade donors that northern hairy-nosed wombat lives matter too.