Marketers will soon be able to use AI-assisted vocal analysis to gain insights into shoppers' inclinations – without people knowing what they're revealing or how that information is being interpreted.
The importance of raw cocoa beans to Ghana's foreign exchange earnings is derailing the development of a viable chocolate industry
This finding was a surprise, since consumers actually seem to think liberals will provide better service.
Without reliable, local and timely data, countries will miss the potential of sugar-sweetened beverage taxation as a public health intervention.
Tension between the government’s economic and public health priorities is preventing stronger fiscal measures to address nutrition-related noncommunicable diseases.
Between 2018 and 2019 Kenya registered a 30% spike in sugar production and an increase in sugar consumption.
Anyone who wants to market to 'Zoomers' needs to do their research first.
Banks should consider and integrate women empowerment principles into their corporate social responsibility initiatives.
Rather than focusing on single foods for 'gut health', we're better off having a balanced diet and a healthy lifestyle.
From Queen Elizabeth to Willie Nelson, celebrities have long used their platforms to promote public health information. Why do people trust celebrities for health advice more than the government?
School banking programs like Dollarmites are being banned in some state schools due to the idea children are vulnerable to marketing tactics. But our research shows this isn't always the case.
Health Canada should revise its cannabis regulations to let producers differentiate themselves from competitors and explain their products to consumers.
An international volunteer team of marketing, branding, graphic design and media experts collaborated to position Vote From Abroad as a destination for out-of-country American voters.
In the absence of face-to-face interactions, people are using emojis to help express themselves. New research suggests that emoji use can drive engagement and make content more viral.
According to new research, the demand for products with cultural connotations can result from an appreciation of the culture in question, a desire for discovery... and its simple omnipresence.
New research suggests people who are experiencing physical pain are willing to spend more money than they otherwise would.
Political social responsibility has benefits for parties and candidates across the political spectrum.
Cosmetics companies have agreed to remove racially offensive language from their skin products - but history, in Kenya and South Africa, shows they've done the same before.
Brands taking a stand on social issues is no longer remarkable — but that only makes it harder to be authentic.
Beneath the glitz and glamour associated with the advertising industry lie tales of deception.