When conservationists use war metaphors – as in the battle to halt bird hunting in Malta – they hurt their cause by closing down paths to negotiation.
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Articles on Marketing
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It’s that time of year when the stakes can feel very high when choosing a chocolate for your sweetie. Yet the options are more bountiful and confounding than ever. Valentine’s Day chocolates in a growing…
Two out of three Australians regularly use complementary medicines, which constitute a A$3.5 billion domestic market. But the industry’s marketing strategies are a source of ongoing controversy and pose…
Millennials, that evasive group born from 1982 to 2002, featuring characteristics and dispositions unlike any other age segment, are increasingly becoming the target of Super Bowl advertisers, as fans…
Those of us with experience working in former state monopoly sectors such as trains, aviation and telecoms as they transition into a less regulated environment, know only too well the challenge of change…
Many years ago, I asked an MBA student from far beyond these shores if people in his country understood that he was studying at a post-1992 university rather than the much older and more prestigious one…
If you prefer to order your pizza without going through all the trouble of actually speaking, Pizza Hut has just the thing for you — “the world’s first subconscious menu.” You sit down, glance through…
The “spirit of Christmas” is all about universal goodwill, caring about others and the importance of family and friends, right? Or is it about shopping? The festive buying frenzy is the clearest indication…
We need to reassess where responsibility lies for obesity and who should be spending the money to tackle it. The National Institute for Health and Care Excellence (NICE), which advises the National Health…
Names like Zoella, Caspar, Alfie Deyes, and Tanya Burr might not trip off the tongue for the over 35s, but they are among the vloggers (video bloggers, that is) at the vanguard of radical changes in the…
One of the UK’s largest market research firms has caused a stir with an online tool that gives a peek into its treasure trove of consumer profiles. YouGov describes its Profiler app as “a showcase for…
The star of John Lewis’s Christmas ad, Monty the penguin, has been leading a march of activity for the company. The cute and fluffy mascot has become the star of the season, thanks to his display of friendship…
Best-selling novelist William Boyd’s decision to take a commission from Land Rover to write a short story might strike some as a sell-out of the highest order. Indeed, some publishers and writers claim…
Sainsbury’s Christmas advert has stoked considerable controversy. It involves a cinematic re-telling of the “Christmas Truce”, where Allied and German soldiers ceased fighting on Christmas Day and played…
International marketing expert Philip Kotler is in Melbourne this week telling Australian companies how best to position their brands in the face of new global challenges. These challenges include the…
Cricket attendance in the UK is on a steady decline, falling from about 1.8m going to games in 2004 to less than 1.4m in 2011. But the success of websites about the sport and the continued interest among…
As well as the tell-tale signs of decorations going up, the rolling out of Christmas advertisements has become a key moment for getting us all in the seasonal mood. And the competition to capture the festive…
With its new “Feels like home” campaign, Australian airline Qantas is seeking to “rekindle that emotional connection Australians have with the airline”. Improvements in staff morale and company yield are…
We all know obesity is a common, serious, and costly health issue. But while government action has stalled and the debate rages on about how best to combat this growing public health disaster, junk food…
The decline of big supermarkets in the face of brutal competition from discount retailers like Aldi and Lidl has been widely discussed. But, as shoppers move away from conventional ways of shopping, little…
Top contributors
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Professor of Marketing, University of Birmingham
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Lecturer, Research School of Management, Australian National University
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Louise Grimmer is a Friend of The Conversation.
Senior Lecturer in Retail Marketing, University of Tasmania
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Professor of Sport and Geopolitical Economy, SKEMA Business School
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Director, Master of Business Administration Program (MBA); Co-Director, Better Consumption Lab, Deakin University, Deakin University
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Senior Lecturer in Marketing, University of Nottingham
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Professor of Marketing, University of Southampton
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Professor, University of Galway
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Associate Professor, Operations Research, Brock University
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Cartier Chaired Professor of Behavioural Sciences, Full Professor, Department of Entrepreneurship, ESCP Business School
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Senior Lecturer (Assistant Professor) of Marketing, Auckland University of Technology
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Professor of Public Health Policy, Deakin University
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Executive Director of Postgraduate Programmes, Surrey Business School, Royal Holloway University of London
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Omar H. Fares is a Friend of The Conversation.
Lecturer in the Ted Rogers School of Retail Management, Toronto Metropolitan University
