Coles was once the market leader thanks to its ‘down down’ low pricing marketing.
Coles plans to compete with competitors by moving away from low prices to a focus on other attributes, such as sustainability, local produce and community.
Lacking self-awareness? Prime Minister Justin Trudeau visits the Golden Temple in Amritsar, India on Feb. 21, 2018. Trudeau was pilloried in domestic and international media for wearing Indian traditional outfits during his trip.
THE CANADIAN PRESS/Sean Kilpatrick
Justin Trudeau's disastrous trip to India is regarded by some as an exercise in so-called nation branding gone badly. But we might want to blame the game, not the player.
Workers produce medical marijuana at Canopy Growth Corporation’s Tweed facility in Smiths Falls, Ont.
THE CANADIAN PRESS/Sean Kilpatrick
In competing with Canada's black markets, legal cannabis has potential strengths and weaknesses. Most flow directly from governments' policy choices.
This 1980s ad for Lindeman’s Ben Ean Moselle mirrored the shift in Australian wine culture from egalitarian to aspirational.
Lindeman’s (Holdings) Ltd, Z418 Box 335 27.103, Noel Butlin Archives Centre
Lindeman's Ben Ean Moselle was the ultimate wine for everyone in the 1970s. But as Australia grew wealthier, its fortunes faded in competition with other, 'finer' wines.
The Eagles won on the pitch, but who won online?
Bots, brand jackers, big shots, as well as traditional businesses all bossed the Super Bowl social media space.
Pouring Saison, a classic Belgian farmhouse-style ale, at Allagash Brewing in Portland, Maine.
Winemakers call the ecological factors that define their product terroir. By redefining that idea to include history and social ties, New England craft brewers have grown an industry with local roots.
MR_ross / Shutterstock.com
Brands are notoriously hard to manage and protect from global competition. Here’s how Triumph Motorcycles resurrected itself.
Next generation finance bots are incredibly sophisticated.
While Champagne seems eternal and unchanging, its fame is in fact the product of four founding myths. These have shaped its identity and the images now associated with its consumption.
Big data makes it a bit easier to guess your next move.
Predicting human behavior is big business. But science may never be able to do so with perfect certainty.
Don’t think, just shop.
Rather than simply trying to trick people, the masters of marketing know it's much easier to understand and work with innate human flaws.
International passengers at Ngurah Rai International Airport, Bali, Indonesia on November 29 th, 2017. Thousands of tourists were stranded and could not go home after Mt Agung volcano erupted.
Reuters/Johannes P. Christo
Until late November, Bali's high economic dependence on tourism led its Tourism Board to dismiss the dangers of the Mount Agung volcano. This severely undermined the reputation of destination Bali..
Marketing has moved from a focus on the product itself to the consumer, who they are and finally, how they think.
Behind labels’ designs, brand storytellings.
Wine labels feature a seemingly endless variety of images, type and themes. But an analysis shows that two broad themes dominate, each with four subtypes, all to craft stories that appeal to consumers.
With the retail industry struggling, the need to lure people into spending has never been greater.
That looks like a good match.
Nonprofit fundraisers have long relied on matching funds to encourage giving without knowing if they work. Research suggests one way to make the most out of challenge gifts from big donors.
Marijuana brand name stickers are visible as customers line up at the counter in CannaDaddy’s Wellness Center marijuana dispensary in Oregon in April.
(AP Photo/Don Ryan)
There's a strong case for governments to allow cannabis producers to brand their products via packaging and advertising like any other product. It could boost quality and consumer satisfaction.
One happy customer.
EPA-EFE/Koen van Weel
Why do so many people queue overnight (or longer) for an over-priced, at best incrementally-changed gadget?
The Oluwole Urban Market near Marina in Lagos. Being middle class is more than just being a consumer.
Scholars have started to investigate what it really means to be middle class in Africa.
Behavioural scientists says trick-or-treaters can give us insight into human psychology.
The way children make choices about candy on Halloween tells us a lot about human psychology.