Time-limited offers leverage risk-aversion. That is, the more you dislike risk, the more likely it is you will take the bait and buy now.
Technology has taken the old sales tactic of time-limited offer to a whole new level. But for the tactic to work requires a Goldilocks zone between being too pushy and not all.
The decoy effect is the phenomenon where consumers swap their preference between two options when presented with a third option.
Most pricing structures nudge us to spend more. But there’s a particularly cunning type of pricing that can get us to swap our preference from a cheaper to a more expensive option.
Now you can find out who’s wining and dining our doctors, nurses and pharmacists with publicly available data of drug company funded events.
Drug companies funded more than 116,000 educational events for doctors over four years. Now you can find out exactly which companies footed the bills and how much they paid.
The infamous 1994 Wonderbra advert featuring Czech model Eva Herzigova.
The old adage that ‘sex sells’ is past its sell-by date, as consumers now sport a more socially-conscious mindset.
Marketers take advantage of the fact that children sometimes can’t recognise the difference between product placement and advertising.