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Articles on marketing ploys

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Time-limited offers leverage risk-aversion. That is, the more you dislike risk, the more likely it is you will take the bait and buy now. www.shutterstock.com

Must end soon! But not too soon! The catch in time-limited sales tactics

Technology has taken the old sales tactic of time-limited offer to a whole new level. But for the tactic to work requires a Goldilocks zone between being too pushy and not all.
The decoy effect is the phenomenon where consumers swap their preference between two options when presented with a third option. Shutterstock

The decoy effect: how you are influenced to choose without really knowing it

Most pricing structures nudge us to spend more. But there’s a particularly cunning type of pricing that can get us to swap our preference from a cheaper to a more expensive option.
Now you can find out who’s wining and dining our doctors, nurses and pharmacists with publicly available data of drug company funded events. from www.shutterstock.com

Who’s paying for lunch? Here’s exactly how drug companies wine and dine our doctors

Drug companies funded more than 116,000 educational events for doctors over four years. Now you can find out exactly which companies footed the bills and how much they paid.

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