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My research found that people experience a weaker sense of ownership over their digital possessions and perceive them as less meaningful than physical ones.
Thibault Camus/AP Photo
A new Olympic funding strategy aims to boost the finances of smaller Australian sports like table tennis – but will it actually work?
Honesty is the key.
Dilara Irem Sancar/Anadolu via Getty Images
Too much virtue language in a listing can cost an Airbnb host nearly $5,000 a year.
They act kind of like drugs, but they aren’t regulated like them.
Valentyna Yeltsova/Getty Images
‘Natural’ isn’t the same thing as healthful. You can have too much of a good thing, and taking action can be worse than doing nothing.
original.
AAP Image/Loic De Guilly
The AFL’s newest team, the Tasmania Devils, launched on Monday night, drawing on its rich football history in a blaze of myrtle green, primrose yellow and rose red.
Mick Tsikas/AAP
As political parties desperately battle for voters’ attention, cybersquatting is one of many online tools in the toolkit. It’s only effective at further diminishing trust in government.
Joel Carrett/AAP
Taylor Swift is everywhere right now – but could that dent her popularity?
Sora could serve as a tool that enhances the capabilities of content creators, allowing them to produce higher-quality content more efficiently.
(Shutterstock)
As with any technological advancement, professionals will need to adapt and find ways to integrate Sora into their workflows, leveraging its strengths to complement their own skills and creativity.
Is that really a stamp of approval?
iStock/Getty Images Plus
Most people don’t know what these labels really mean − and advertisers take advantage of that fact.
The cast of The Color Purple.
Courtesy Warner Bros. Pictures
There is a stark contrast in box office figures between musical films that market themselves as ‘musicals’ and those that don’t.
Bro Creative / Shutterstock
Preachy commercials do not go down well when big brands are suspected of disingenuous motives and virtue signalling.
Bob Marley performs at a ‘Viva Zimbabwe’ independence celebration in April 1980.
William F. Campbell/Getty Images
How did a musician whose songs were suffused with messages of anti-capitalism and anti-imperialism become so commercialized?
Elmo’s post went viral with social media users who resonate with his iconic branding.
(Twitter/Elmo)
The virality of Elmo’s X post showcases how fictional characters are turning into influencers.
Millions of dollars go into each Super Bowl ad.
Cinefootage Visuals/Getty Images
Marketers are increasingly focused on reaching narrow audiences – but when it comes to mass appeal, the Super Bowl doesn’t miss.
Davizro Photography/Shutterstock
Your next holiday could be a chance for some retail research.
andersphoto/Shutterstock
Should luxury brands display their logo on everything?
Peering into the past.
C.J. Burton/The Image Bank/Getty Images
If history had taken another path, bar codes would look dramatically different today.
Emotions often run high during the Super Bowl – and that includes during the commercial breaks.
Nathan Howard/Associated Press
Researchers examined the emotional content of nearly 300 Super Bowl ads that aired from 2018 to 2022.
The fresh flavors taste good now – a here-and-now reward that’s more motivating than potentially avoiding health problems in the future.
kajakiki/E+ via Getty Images
Long-term goals can be hard to stick to if the benefits are only way off in the future. Research suggests ways to focus on the here and now to help you ultimately achieve your more far-off targets.
Both direct and indirect misinformation influence brand trust.
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Trust in brands may be eroded as awareness of misinformation increases according to new research.