There’s a good reason why an increasing number of businesses are using games and challenges to attract customers - they work.
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Articles on McDonald's
Displaying 1 - 20 of 44 articles
The consumer boycotts over the Gaza crisis are the latest in a long line. Here’s when they’re more effective.
Over 300 companies so far have closed stores, reassigned staff or halted sales in Russia in the two weeks since the invasion began.
CEOs in private industry who have been accused of sexual harassment can cost their companies if they do as New York Gov. Andrew Cuomo did and fight the charges.
Robots are taking jobs, but they’re also saving lives … should we fear them and their capabilities?
The pandemic changed people’s dining-out experience, with takeout becoming more common. But since dining out became fashionable in the 18th century, how and where people go to eat has been evolving.
Raising the minimum wage to $15 an hour is a campaign promise by Joe Biden. What do we know about the effectiveness and limitations of this measure?
Bad behaviour and toxic culture at a company can be corrected if the organization’s board of directors states clearly the values they are looking for in a CEO.
The attitudes and behaviour of employees are impacted much more strongly by the actions of their bosses than by their words. And the CEO is the most visible and powerful role model of all.
Bosses tend to be oblivious to the power dynamics at play in such romantic entanglements.
In Asian countries, many people wield umbrellas to protect them from the sun. American women used to as well – but then stopped.
Business leaders are beginning to take the global climate issue seriously by setting science-based targets to reduce greenhouse gas emissions.
As more and more children embrace meat-free diets, using ‘Chicken Run’ to promote burgers may no longer work for fast food chains.
The link that Ronald McDonald House creates between itself and sick children is not just positive, it is sacrosanct.
It’s not just a storm in a fruit cup – branding fuels our appetite for unhealthy foods.
Much of the trash on Canadian shorelines can be traced to five food companies. We could soon see more compostable and edible packaging.
McDonald’s Canada has brought back its popular Monopoly game. A statistician explains the odds of winning the top prizes and how that compares to the odds we confront in everyday life.
Fast-food restaurants and coffee shops are banishing the straw. While it may seem like a small measure, your pessimism isn’t justified.
A new generation of workers are joining trade unions and using social media to hold big employers to account.
McDonald’s recently announced it will make its Happy Meal, which accounts of about 15 percent of all sales, healthier. Will it make kids healthier? That’s unclear, but it could lower parents’ guilt.
Top contributors
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WISERD Social Media Research Associate, Cardiff University
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Professor of Modern History, Kingston University
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Associate Professor, Department of Statistics and Actuarial Science, University of Waterloo
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WISERD Research Associate, Cardiff University
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Director, Agri-Food Analytics Lab, Professor in Food Distribution and Policy, Dalhousie University
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Graduate Student, Dalhousie University
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Professor, School for Resource and Environmental Studies, Dalhousie University
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WISERD Research Associate, Cardiff University
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PhD Candidate in Applied Cognition, University of Exeter
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Public Relations Senior Lecturer and Programme Coordinator in the Media Department, Cape Peninsula University of Technology
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Associate Professor in Translational Medicine, University of Exeter
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Professor of Career Guidance, Edinburgh Napier University
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Lecturer in Marketing, University of Stirling
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Professor of Allied Health Sciences, University of Connecticut
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Personal Professor of Medicine, University of Galway
