Almost one in five Canadians are going meatless or eating far less meat. But most establishments aren't actually targeting vegetarians or vegans; they're chasing "flexitarians." Here’s why.
A behavioral scientist explains why people become vegans, why some meat-eaters find them so irksome and how scientists may be nudging us all toward a more plant-centric existence.
A new study indicates almost a third of Canadians are thinking of eating less meat, but men are less likely to eschew meat. The livestock industry is fighting the protein wars.