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Articles on Mitt Romney

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Mitt Romney has targeted voters in different market segments in his bid to win the Republican nomination. EPA/Michael Nelson

Would you like fries with your vote? The rise of political marketing

One of the more interesting techniques emerging from the United States Republican Nomination Primary Contest has been the strategy being used in television advertising by some candidates, in particular…
Mitt Romney is struggling to gain traction with the base of the Republican party. Can the media be to blame? AAP/Jim Lo Scalzo

Stuck in the middle: Mitt Romney’s trouble with the media

Despite his solid performances in the early Republican primaries, Mitt Romney’s candidacy for the Republican nomination is still facing a crisis of legitimacy. Social conservatives have questioned his…
Rick Perry failed to distinguish himself among an uninspiring field of contenders. EPA/Jim Lo Scalzo

Oops … I was wrong: why Perry fell and Gingrich is rising

I stated on The Conversation last August that Rick Perry would become the next President of the United States in 2013. Instead, the Texas governor dropped out of the race last week, unable to establish…
Can the Republican party get behind Mitt Romney despite the misgivings of the base? AAP/Michael Reynolds

South Carolina primary: can a divided Republican house unite around Romney?

By rights, Mitt Romney should be on the ropes. In the years leading up to the Republican presidential primaries, he supported small-l liberal positions on anything from abortion and gun control to climate…
Mitt Romney’s team hopes that his rivals will turn on each other in the next few weeks. AAP

Romney’s divide and conquer strategy hinges on healthy competition

In the aftermath of the New Hampshire Republican primary, former Massachusetts governor Mitt Romney has gone a long way towards securing the nomination. To be sure, he faces continued challenges from an…

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