Brands taking a stand on social issues is no longer remarkable — but that only makes it harder to be authentic.
When professional athletes refuse to play, they engage in activism that can't be co-opted by team owners and corporate sponsors.
Companies are increasingly taking stands on hot-button political issues from LGBT rights to Black Lives Matter. New research shines light on whether and when it can benefit the bottom line.
As the Fed warns of the risks posed by the new coronavirus, a supply chain expert explains how the outbreak could harm companies and the economy.
New rules on athletes' trainers were on the cards since Eliud Kipchoge ran the first sub-two hour marathon in special Vaporflys.
The gap between rich and poor is at record levels in the U.S., yet it varies widely among the states. A political scientist explains why.
Gillette’s controversial advertisement is an important sign the #metoo movement has changed the global zeitgeist.
From LGBTQI rights to racial justice, companies are embracing the social issues that matter to their consumers. And, of course, that makes sense.
Under the right conditions marathons could be run in under two hours.
Nike has reaped a whirlwind in their latest ad campaign featuring Colin Kaepernick, but it's the inevitable windfall they're likely interested in.
Four reasons why the line between activism and business is blurring.
Nike has provoked a conservative backlash by using NFL player Colin Kaepernick in its latest campaign. But the move should be applauded.
John Lennon's Revolution was panned by the radical media as a 'petty bourgeois cry of fear' in 1968. Then, in 1987 it was claimed by Nike to be the controversial soundtrack of its most seminal advert.
Compared with years past, the build-up to the Russia World Cup has been relatively subdued from a marketing and advertising standpoint.
A revolt by women at the world’s largest sport brand revealed what companies and many others still don't understand about the nature of workplace harassment.
The lightning-quick corporate response to demands for a boycott against the NRA shows that companies can't escape politics in an age saturated with social media.
With its "Pro hijab" Nike has mainstreamed what is generally considered as an oppressive and marginalised garment.
From the sounds of some brands' marketing, you may be forgiven for believing that bespoke shoes are just a footstep away.
A significant portion of small business failures are caused by branding mistakes and owners who don't understand the importance of branding. Here are the common mistakes.
All the talk about a golden time for UK exporters forgets one crucial point.