Brands are increasingly taking stances on contentious social issues and facing mass outrage on social media. New research shows that this outrage can benefit brands.
A new EU law would require thousands of multinational companies, including many based in the US, to look for signs of human rights abuses in their supply chains.
The unique relationship between Nike and Hockey Canada makes the end of their decades-long sponsorship especially notable.
The film conveys an uncomfortable truth: Jordan was merely a vessel for Nike’s meteoric rise.
The new law will pay for increased spending in several ways, including a corporate minimum tax and funding tax code enforcement by the IRS.
NFT sales passed US$40 billion in 2021 and now more brands want to get in on the action.
The metaverse is being hyped as a game-changing virtual platform that will transform our digital lives. But it has some inherent challenges to overcome in order to achieve mass adoption.
Companies are increasingly taking a stand on social and political issues, but they risk alienating customers in the process. Are other brands learning how to benefit from the backlash?
States and universities have passed many rules governing what types of name, image and likeness deals athletes can sign. Most are innocuous, but three may violate their First Amendment rights.
Over 300 companies so far have closed stores, reassigned staff or halted sales in Russia in the two weeks since the invasion began.
Athletes and spectators were lured to Olympia by a longing for contact with their compatriots and their gods.
Victoria’s Secret learned a lesson other leading fashion brands and the industry at large are coming to realize: diversity sells. But when it comes to disability, brands aren’t quite there yet.
How companies love to tell us all the great things they’re doing to help women.
Brands taking a stand on social issues is no longer remarkable — but that only makes it harder to be authentic.
When professional athletes refuse to play, they engage in activism that can’t be co-opted by team owners and corporate sponsors.
Companies are increasingly taking stands on hot-button political issues from LGBT rights to Black Lives Matter. New research shines light on whether and when it can benefit the bottom line.
As the Fed warns of the risks posed by the new coronavirus, a supply chain expert explains how the outbreak could harm companies and the economy.
New rules on athletes’ trainers were on the cards since Eliud Kipchoge ran the first sub-two hour marathon in special Vaporflys.
The gap between rich and poor is at record levels in the U.S., yet it varies widely among the states. A political scientist explains why.
Gillette’s controversial advertisement is an important sign the #metoo movement has changed the global zeitgeist.