The new law will pay for increased spending in several ways, including a corporate minimum tax and funding tax code enforcement by the IRS.
Academic rigor, journalistic flair
Articles on Nike
Displaying 1 - 20 of 33 articles
NFT sales passed US$40 billion in 2021 and now more brands want to get in on the action.
The metaverse is being hyped as a game-changing virtual platform that will transform our digital lives. But it has some inherent challenges to overcome in order to achieve mass adoption.
Companies are increasingly taking a stand on social and political issues, but they risk alienating customers in the process. Are other brands learning how to benefit from the backlash?
States and universities have passed many rules governing what types of name, image and likeness deals athletes can sign. Most are innocuous, but three may violate their First Amendment rights.
Over 300 companies so far have closed stores, reassigned staff or halted sales in Russia in the two weeks since the invasion began.
Athletes and spectators were lured to Olympia by a longing for contact with their compatriots and their gods.
Victoria’s Secret learned a lesson other leading fashion brands and the industry at large are coming to realize: diversity sells. But when it comes to disability, brands aren’t quite there yet.
How companies love to tell us all the great things they’re doing to help women.
Brands taking a stand on social issues is no longer remarkable — but that only makes it harder to be authentic.
When professional athletes refuse to play, they engage in activism that can’t be co-opted by team owners and corporate sponsors.
Companies are increasingly taking stands on hot-button political issues from LGBT rights to Black Lives Matter. New research shines light on whether and when it can benefit the bottom line.
As the Fed warns of the risks posed by the new coronavirus, a supply chain expert explains how the outbreak could harm companies and the economy.
New rules on athletes’ trainers were on the cards since Eliud Kipchoge ran the first sub-two hour marathon in special Vaporflys.
The gap between rich and poor is at record levels in the U.S., yet it varies widely among the states. A political scientist explains why.
Gillette’s controversial advertisement is an important sign the #metoo movement has changed the global zeitgeist.
From LGBTQI rights to racial justice, companies are embracing the social issues that matter to their consumers. And, of course, that makes sense.
Under the right conditions marathons could be run in under two hours.
Nike has reaped a whirlwind in their latest ad campaign featuring Colin Kaepernick, but it’s the inevitable windfall they’re likely interested in.
Four reasons why the line between activism and business is blurring.
Top contributors
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Senior Lecturer (Assistant Professor) of Marketing, Auckland University of Technology
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Chair & Professor of International Business, University of Manchester
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Lecturer, Research School of Management, Australian National University
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Professor of Sport and Geopolitical Economy, SKEMA Business School
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Professor in Organisation & Sustainability, University of Exeter
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Deputy Head of Department, Bournemouth University
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Sustainable Logistics Researcher, Vienna University of Economics and Business
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Professor of Anesthesiology, Mayo Clinic
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Professor of Organization Studies, University of Technology Sydney
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Professor of Operations and Supply Chain Management, California State University San Marcos
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Associate Professor, Uppsala University
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Senior Lecturer in Translation, University of Exeter
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Reader in Consumer Psychology, Anglia Ruskin University
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Senior Lecturer in Sociology, Glasgow Caledonian University
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Professor of Philosophy of Education, Stellenbosch University
