Gillette’s controversial advertisement is an important sign the #metoo movement has changed the global zeitgeist.
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Articles on Nike
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From LGBTQI rights to racial justice, companies are embracing the social issues that matter to their consumers. And, of course, that makes sense.
Under the right conditions marathons could be run in under two hours.
Nike has reaped a whirlwind in their latest ad campaign featuring Colin Kaepernick, but it’s the inevitable windfall they’re likely interested in.
Four reasons why the line between activism and business is blurring.
Nike has provoked a conservative backlash by using NFL player Colin Kaepernick in its latest campaign. But the move should be applauded.
John Lennon’s Revolution was panned by the radical media as a ‘petty bourgeois cry of fear’ in 1968. Then, in 1987 it was claimed by Nike to be the controversial soundtrack of its most seminal advert.
Compared with years past, the build-up to the Russia World Cup has been relatively subdued from a marketing and advertising standpoint.
A revolt by women at the world’s largest sport brand revealed what companies and many others still don’t understand about the nature of workplace harassment.
The lightning-quick corporate response to demands for a boycott against the NRA shows that companies can’t escape politics in an age saturated with social media.
With its “Pro hijab” Nike has mainstreamed what is generally considered as an oppressive and marginalised garment.
From the sounds of some brands’ marketing, you may be forgiven for believing that bespoke shoes are just a footstep away.
A significant portion of small business failures are caused by branding mistakes and owners who don’t understand the importance of branding. Here are the common mistakes.
All the talk about a golden time for UK exporters forgets one crucial point.
The marketing wizardry used by sports multinationals to sell these little round things by the truckload.
The pope made some waves when he used slang to reach the brothers and sisters, but something was lost in translation.
The football World Cup currently underway in Brazil is not only a battle between two teams on the pitch and 32 nations overall, but also a battle off the field. Although eight different companies provide…
Over the last few weeks, what was the juiciest development for those that cannot get enough of gossip about tech giant Apple? Was it “when will the iPad 3 debut and will it have a retina display?” Or the…
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Senior Lecturer (Assistant Professor) of Marketing, Auckland University of Technology
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Professor of Sport and Geopolitical Economy, SKEMA Business School
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