Behavioural economics has three key insights to encourage take-up of the contact-tracing app.
There's definitely such a thing as society – which is a huge challenge for developing an app that will ward off COVID-19.
For the app to work well, we might need an 80% take-up. Unless it is made mandatory, we'll need both private and social incentives.
History shows that behavioural factors play a major role in slowing and stopping disease spread.
A scholar who studies consumer decision-making explains just what it is in the human mind that makes people susceptible to nudges toward one behavior or another.
The effectiveness of healthy-eating nudges increases as their focus shifts from thinking, to feeling, to doing.
More than 40 people died in the May 5, 2019 crash, and reports indicate that passengers taking luggage with them may have slowed the evacuation. So what do we need to do to stop such behaviour?
Software makers including Apple have been creating apps aimed at limiting how much time we spend using our smartphones. A behavioral scientist explains how – and whether – they work.
Social media manipulation is tearing societies apart – but it can help put us back together again.
Most pricing structures nudge us to spend more. But there's a particularly cunning type of pricing that can get us to swap our preference from a cheaper to a more expensive option.
The system of welfare conditionality that underpins Universal Credit is ineffective at moving people off social security and into work.
Law professor Cass Sunstein, on why behavioural science is always nudging us.
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Governments and businesses are using "nudges" to influence our choices, but how? On this podcast episode, Cass Sunstein, a Harvard professor who wrote the book on nudges, unpacks behavioural science.
A new study claiming to debunk this core part of behavioural economics suggests we really need a new and improved model for loss aversion.
A psychological tendency to gamble rather than accept certain losses, may lead to a surge in support for a harder Brexit.
Social media provide shortcuts to things we yearn for, like connection and validation. Media effects scholars explain the psychological benefits we get from Facebook that make it so hard to quit.
Cape Town is testing new strategies to nudge domestic users into reducing their water use.
After two Nobel prize wins for behavioral economists, the burgeoning field has demonstrated its importance in shaping effective economic and government policy.
Rather than simply trying to trick people, the masters of marketing know it's much easier to understand and work with innate human flaws.
Dropping old, bad habits is hard, but starting new, good ones may not be so difficult. Or so a recent study suggests. Read how a simple sign at an airport made a difference.
Governments gently cajoling people towards better life choices is only one side of the nudge theory.