Governments can use nudges to influence our choices.
Law professor Cass Sunstein, on why behavioural science is always nudging us.
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Governments and businesses are using "nudges" to influence our choices, but how? On this podcast episode, Cass Sunstein, a Harvard professor who wrote the book on nudges, unpacks behavioural science.
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Governments gently cajoling people towards better life choices is only one side of the nudge theory.
A product’s calorie label is a common form of nudging behavior.
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Government initiatives to prod people to make better decisions got a lot of attention after Richard Thaler won a Nobel in economics for his working on nudging.
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In the wrong hands, ‘nudges’ can be used in nefarious ways.
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Dozens of governments have been using the insights from the burgeoning field to 'nudge' citizens in ways that improve their well-being. But some worry Trump might use it for less altruistic ends.
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When it comes to many of the big decisions faced by governments and the private sector, behavioral science has more to offer than simple nudges.
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