Articles on opinion polls

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Without official polls, we’d be reduced to reading cakes for clues. EPA/Andy Rain

Ban pre-election opinion polls at your peril

I really thought we might make it. We’d got past the publication of YouGov’s potentially constitution-changing poll showing a minuscule lead for the Yes campaign without anyone grabbing for an easy headline…
Now, where to put my cross? Cx1uk

Scotland’s referendum: can we trust the polls?

Opinion polls can have a profound influence on the atmosphere of a campaign. If they suggest that one side is well ahead, the media loses interest. The politicians get less space and perhaps airtime, while…

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