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Articles on Polling

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A paper-thin victory may be the best these two can hope for. Stefan Rousseau/PA

Will Britain be governable after the election?

With parliament closed, the election campaign is now in full swing and it looks increasingly unlikely that either will win outright. A recent meeting of election forecasters concluded that the UK is heading…
Coal seam gas has proved a hot topic ahead of the NSW election, not only on the campaign trail but also on social media, where a ‘social mood reader’ can reveal the depth of community feeling. NewZulu/Tony Markham/AAP

Finding new ways to track voters’ moods, beyond polls and punters

Beyond polls and betting markets, how else can we gauge how people feel ahead of future elections? Social media is a goldmine, and one of the newer ways to tap into it is with a “social mood reader”.

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