Articles on predictive algorithm

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Monaco and Japan have some of the highest life expectancies in the world. But calculating an individual’s life expectancy will require taking data analysis several steps further. SHUTTERSTOCK

Don’t die wondering: apps may soon be able to predict your life expectancy, but do you want to know?

Predicting life expectancy remains in the realm of science fiction, but it may soon be possible. Are we prepared for such information? And who else would benefit from this knowledge?
Marketers are using your data to make predictions about what you’ll want, when. Shutterstock

How marketers use algorithms to (try to) read your mind

This is how marketers are taking advantage of customer data to build predictive algorithms, and even tailor their products and offerings.

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