Each of these tricks is old, but each has been supercharged by the use of information technology.
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Articles on Price discrimination
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AI is tireless, knows more about the big companies than we do, and will relentlessly pursue our interests.
Price discrimination is charging customers who don’t mind paying more than those who do – and businesses do it all the time. But Qantas seems to have taken it to a new level.
If you check a website multiple times for a flight on a specific date, the seller might assume this is the only date you’re interested in and increase the price on offer.
There may be altruistic reasons for companies to adopt ‘pay as you want’ pricing, but research shows it can lead to an increase in revenue.
Some consumers were alarmed that airlines were charging thousands of dollars to get out of the hurricane’s path. That’s actually business as usual for more and more companies.
Fans are notoriously reluctant to let their clubs play fast and loose with clever ticket pricing, but it might be better for everyone.
While someone’s bargaining position can be shaped by competition, we economists know that there is a big gray area in our ability to predict negotiated prices. Competitive options for buyers and sellers…
People have a mental model of shopping that is based on experiences from brick-and-mortar stores. We intuitively understand how this process works: all available products are displayed around the store…
Today, an Australian parliamentary committee grilled the IT titans - Apple, Adobe, and Microsoft - on price discrimination against Australian consumers. The IT companies were evasive under questioning…
Apple Inc. has often portrayed itself as the champion of consumers, with its advertising campaigns on “1984”, “Think Different”, and “Rip, Mix, Burn”. However, this reputation has been called into question…
Top contributors
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Professor in Intellectual Property and Innovation Law, Queensland University of Technology
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Executive Director of Postgraduate Programmes, Surrey Business School, Royal Holloway University of London
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Associate Professor of Marketing, University of Technology Sydney
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Senior Research Associate in Media and Communications, University of Sydney
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Assistant Professor of Law, University of Kentucky
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Professor of Strategic Management, University of Toronto
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Senior Lecturer in Applied Ethics & CyberSecurity, Griffith University
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Visiting Fellow, Crawford School of Public Policy, Australian National University
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Assistant Professor, Northeastern University
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Adjunct Lecturer, Centre for Business Analytics, Melbourne Business School
