Menu Close

Articles on Primary election

Displaying all articles

Republican presidential candidate Nikki Haley holds a town hall in South Carolina on Aug. 28, 2023. Peter Zay/Anadolu Agency via Getty Images

How did the US presidential campaign get to be so long?

While other countries set strict limits on the length of campaigns, American presidential races have become drawn-out, yearslong affairs. It wasn’t always this way.
Opposing a candidate is more confidence-building, and action-driving, than supporting one. Elvert Barnes/Flickr

Voters who oppose politicians are the most active

Opposition inspires more confidence in one’s position than support and also helps to turn judgments into actions. This helps explain why attack ads are a crucial tool in politicians’ arsenals.

Top contributors

More