People wearing protective masks board a city transit bus during the COVID-19 pandemic in Toronto on Feb. 19, 2021.
THE CANADIAN PRESS/Nathan Denette
COVID-19 messaging frames staying home as a personal responsibility, but for many it’s a luxury they can’t afford. Like the language used for drug addiction, it stigmatizes low-income people.
Public service announcements, news articles and social media posts are all part of the coronavirus messaging landscape.
Noam Galai via Getty Images
During the pandemic, clear and reliable health communication can literally be a life-and-death issue. Researchers who focus on the science of science communication highlight strategies that work.
A senior World Health Organisation envoy caused consternation by proclaiming lockdowns are not a good long-term strategy against COVID-19. But it’s true, and other subtler tactics are better in the long run.