Purple was highly valued and associated with royalty, power, and prestige in various ancient cultures, including the Roman and Byzantine Empires. So how did red creep its way in?
Academic rigor, journalistic flair
Articles on red
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Research on colour associations has found that people across cultures link red to love and passion.
While it might seem like a longstanding tradition, it’s a relatively recent phenomenon in the U.S.
Red is the colour of life, of danger and of good luck.
Top contributors
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Senior Research Scientist, Hamilton Kerr Institute, University of Cambridge
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George M. Bodman Professor of English, Yale University
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Professor of Visual & Cultural Studies, Edith Cowan University
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Senior Researcher, Consumer Behavior, Dept of Health Sciences and Technology, Swiss Federal Institute of Technology Zurich
