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Articles on Rugby union

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Marketing in the 2011 New Zealand Rugby World Cup will be different to previous years. Flickr/Sandy Austin

Selling the Rugby World Cup

RUGBY WORLD CUP – As the All Blacks and the Wallabies prepare for Sunday’s semi-final showdown, Deakin University’s Adam Karg discusses how to make money from the competition. The Rugby World Cup has returned…
Will rugby union remain one of the big four football codes in Australia? AAP/Paul Miller

Rugby World Cup: the Australian situation

RUGBY WORLD CUP – As New Zealand gets World Cup fever, James Cook University’s Chris Davies discusses where rugby union’s place in the Australian sporting landscape. It’s on again – we’re now four weeks…
New Zealand defeated Tonga in the opening game of the 2011 Rugby World Cup. AFP Photo/Franck Fife

Art or science? Decision-making in rugby

RUGBY WORLD CUP – In the latest of The Conversation’s series on the Rugby World Cup, former Wallabies player, James Holbeck and Professor of Sport Science at Victoria University, Damian Farrow, discuss…
Big sporting events often make a loss, but the locals still enjoy the party. AFP/Franck Fife

What will the Rugby World Cup be worth to New Zealand?

RUGBY WORLD CUP – In the latest of The Conversation’s series on the Rugby World Cup, Massey University’s Sam Richardson looks at the costs and benefits to the host country New Zealand. New Zealand has…
Rugby union’s potential demise has been greatly exaggerated.

Rugby union football in the 21st century: quo vadis?

Rumours of the demise of rugby union are a bit like those of Mark Twain’s “first” death - greatly exaggerated. The recent and sudden appearance of a hybrid rugby code ⎯ supported by Mark Ella and played…

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