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These psychological tendencies explain why an onslaught of facts won’t necessarily change anyone’s mind. Francesco Carta fotografo/Moment via Getty Images

Your brain’s built-in biases insulate your beliefs from contradictory facts

Cognitive shortcuts help you efficiently move through a complicated world. But they come with an unwelcome side effect: Facts aren't necessarily enough to change your mind.
A quirky quiz probably isn’t going to tell you much about your innermost essence. StunningArt/Shutterstock.com

Personality tests with deep-sounding questions provide shallow answers about the ‘true’ you

Few can resist an assessment that promises to reveal your hidden, true self. But new research suggests that people mistakenly believe difficult to answer questions offer deep insights.

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