Product placement has been allowed on UK TV for more than a decade, but changing viewer habits mean it’s only recently come into its own as a revenue stream.
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Articles on soap operas
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The show is being rebroadcast for a new generation and is more educational and political than it might have first appeared.
The drama around the revelations in Harry’s book are just the latest episode in the royal soap.
The word ‘feminism’ was unlikely to be heard in Neighbours’ early days, but today characters are talking about Clementine Ford.
The long-running queen of the soap-operas, the Bold and the Beautiful turns 35 this year. We’ve collected some of the strangest storylines from its many hundreds of episodes.
Soap operas, with their long and involved storytelling and large audience reach, can be uniquely positioned to enable narrative transportation.
The types of people who gathered daily to watch Neighbours are the same who backed Tony Blair in 1997.
After 37 years and nearly 9,000 episodes, Neighbours could be coming to an end.
Storylines warning of the dangers of alcoholism had more of a lasting effect than more formal health education.
For 20 years, Jodi McAlister has been watching The Bold and The Beautiful. Under lockdown, again, she finds comfort in the reliable rhythms of a slow-drip soap opera set in the world of high fashion.
Depictions of Indian life in cinema and soap operas have found particular affinity with communities in Northern Ghana.
The ABC’s new soap opera The Heights is a nuanced representation of the diversity and community of life on a social housing estate.
Why a show about village life in a fictional town somewhere in middle England has been making headline news.
It has been 30 years since EastEnders arrived on UK screens to begin chronicling the lives of the denizens of fictional Albert Square in east London. But the history of soap operas goes back a great deal…
Top contributors
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Senior Lecturer in Writing, Literature and Culture, Deakin University
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Professor of Language and Media, Glasgow Caledonian University
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Lecturer in History and Politics, Anglia Ruskin University
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Professor of Marketing & Consumer Research, Royal Holloway University of London
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Senior Lecturer, RMIT University
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Associate Professor of Narratology, University of Sydney
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Post Doctoral Researcher, Mary Immaculate College, University of Limerick
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Senior Lecturer, Communications, University of Technology Sydney
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Lecturer, BFA Screenwriting, Victorian College of the Arts, University of Melbourne, The University of Melbourne
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Associate Tutor in Politics and Social Sciences, Edge Hill University
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Senior Lecturer in Marketing , Birkbeck, University of London
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Program Coordinator: Bachelor of Communication, University of the Sunshine Coast
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Media and Communications Lecturer, Nottingham Trent University
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Professor Of Cultural Studies, University of Sussex
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Professor of Marketing, Royal Holloway University of London
