The ongoing Facebook and Cambridge Analytica scandal has generated big headlines, but consumer and marketing research have long questioned the actual effectiveness of psychographic segmentation.
Do you think you’ve set up your Facebook account so that only your friends can see your information? Think again…
Today's communications platforms and the algorithms that power them have led to a radical change in how public discourse is conducted and public opinion formed.
Tencent’s monetisation strategy so far has been counter-intuitive to the traditional way of doing business.
Winemakers call the ecological factors that define their product terroir. By redefining that idea to include history and social ties, New England craft brewers have grown an industry with local roots.
A robust and enforceable code is needed for online services to design sites and apps in a way that is appropriate for different age groups.
Survivor: Heroes vs. Healers vs. Hustlers has its season finale this week. Here a mathematician predicts the winner based on a network science study.
To counter the unbalanced effects of the digital age, reading literature is the key.
The term "social network" has become commonplace, but those who use it to designate Facebook or Instagram often ignore its origin and true meaning.
The low share of women revealed in this data is problematic for two reasons: a lack of diversity, and what it shows about women's participation in the social network of informal collaboration.
Social media apps are becoming as important as water, food and batteries when communities face natural disasters. One key function is helping people connect with neighbors and support each other.
Facebook's new video platform, Watch, suggests the social platform may have given up on copying Snapchat.
Our research shows we keep going back to social media even when it infuriates us.
In the wake of the suicide bombing in Manchester, England, an expert on social networks explains why ties to other people help societies recover from traumatic events.
Comments like 'little girl needs to keep to herself before daddy breaks her face' get a free pass in the name of free speech.
Text and video 'mining' could be used to automatically detect violent language and behaviour.
As companies strive to take advantage of the selfie phenomenon, they're also realizing that consumers' self-portraits constitute a whole new form of brand co-creation.
Along with machine learning, data mining and statistics, visualisations are playing an important role in current-day data analytics.
Simply copying Snapchat might not be enough to keep the biggest social network relevant.
Incidents that may have been mere hiccups a few years ago today can go viral in an instant, causing a massive backlash and leaving some of the biggest companies wrong-footed.