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Articles on Sorcery

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Facebook CEO Mark Zuckerberg departs after testifying on Capitol Hill in Washington, D.C., in April 2018 about the use of Facebook data to target American voters in the 2016 presidential election and data privacy. (AP Photo/Andrew Harnik)

The hypodermic effect: How propaganda manipulates our emotions

Knowledge of our selves, quantified in big data and transformed into affective algorithms, is exploited by corporations and political parties to give us our 15 minutes of fame.

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