Public relations is a form of manipulation, used to shift public opinion. It is expressly designed to benefit the organization wielding it, something we'd be wise to remember during the pandemic.
Manipulating electron spin has heralded everything from iPods to the latest laptops. Stand by for the next paradigm shift.
What's the role of someone who, like
Robert Mueller, speaks only facts in a tornado of partisan bombast? Is it a breath of fresh air or an abdication of responsibility to protect America's interests?
Any good political spin doctor employs a range of overt and covert tactics to get their message across. Here are some of the most common ones.
The rise of India's Ravichandran Ashwin is down to both art and science.
Brexit and Trump aren't to blame. The rise of 'post-truth' is rooted in the middle-classes, not the masses.
Here's how they could revolutionise science.
From spontaneous selfies to the spin room, the communications gurus have excelled themselves this time around
Spin is widely seen as the scourge of contemporary politics. We rail at politicians who seem more intent on appearing to act, rather than coming up with and pushing through important policy decisions…