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Articles on Strategy

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A nation that understands tragedy is one that respects limits. José María Pérez Nuñez

Tragedy is dead in Australia, long live laughter and weather reports

Tragedy is a peculiar thing. More than a style, different from genre, it cuts across art forms to carve out its own non-Euclidean aesthetic space. In the 4th century BCE Aristotle, in his Poetics, famously…
Honing in on Siemens’ strengths. Siemens

Some key lessons for strategists from success at Siemens

While General Electric (GE) has been the worst-performing stock on the Dow Jones this year, amid calls from analysts for the conglomerate to break up, its European rival Siemens has been busy repositioning…
Not so easy to beat me. arichards-gallery

Now we know why it’s so hard to deceive children

Daily interactions require bargaining, be it for food, money or even making plans. These situations inevitably lead to a conflict of interest as both parties seek to maximise their gains. To deal with…
Malaysia Airlines’ comms strategy should be grounded. Andy Mitchell

Government links complicate Malaysia Airlines’ crisis response

Even as we learn more about the disappearance of flight MH370, there is still a huge amount to find out about what went wrong. There is no evidence to suggest that the cause of the airplane’s disappearance…
Queue for iPad 2 in Sydney: green activists targeting companies and governments should realise that those ‘enemies’ reflect the values of the money and consumption-hungry populace. AAP/Tracey Nearmy

Why the global environmental movement is failing

The recent news out of the RIO+20 summit is dire. No collective pre-agreement, no institutional change, no investment. The difference between RIO+20 and Kyoto was that at least Kyoto created an agreement…

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