Movies carrying the NC-17 rating have traditionally been difficult to screen and promote, as they were locked out of some movie theater chains and traditional advertising.
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The Olympics are usually profitable for broadcasters and show off the future possibilities of media technologies.
There are signs that home movie viewing could meet a resurgence of local movie-going that draws on entertainment conventions that preceded Hollywood’s rise.
Although some have dubbed the flurry of new video services coming out as a ‘streaming war,’ the reality is very different.
‘Cyberlocker’ illegal streaming sites are in a constant cat-and-mouse struggle with law enforcement.
The cost and confusion of having content tied to so many different streaming platforms could ultimately provoke a return to bundling and a pay TV model.
Top contributors
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Senior lecturer in Screen Media, Victoria University
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Associate professor, RMIT University
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Senior Lecturer in Computer science, Queen Mary University of London
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Professor of Media Studies, Queensland University of Technology
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Associate Professor, Communication and Journalism, University of Maine
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Associate Professor of Film and Media Studies, Arizona State University
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Associate Professor. Cinema Arts, School of Creative Arts, University of Windsor
