Articles on Surveys

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Pfc Elias Friedensohn in June 1945 at the Special Services Distributing Point, Seine Section, Paris, France. National Archives

The American GI in WWII, uncensored

An unprecedented survey of US GIs that began in 1941, preserved on microfilm, provides a raw and uncensored story of average Americans grappling with both national ideals and practical necessities.
Aeroplan’s recent survey on consumer habits became a scandal for the company after people complained the questions normalized intolerant attitudes about immigration and male dominance over women. (Shutterstock)

Aeroplan’s troublesome ‘purity of the country’ survey is nothing new

The recent Aeroplan survey offended many consumers with questions they felt normalized intolerant views. But consumer research has a long history of learning about customers' values.

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