Audiences love improvised, off-the-cuff entertainment, and new research suggests it’s because spontaneity seems to offer a glimpse of the performer’s authentic self.
Academic rigor, journalistic flair
Articles on User engagement
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New research using AI finds that trendy, unique-looking foods generate less social media engagement than traditional, normal-looking foods.
You have evolved to tap into the wisdom of the crowds. But on social media, your cognitive biases can lead you astray, something organized disinformation campaigns count on.
You have evolved to tap into the wisdom of the crowds. But on social media your cognitive biases can lead you astray, something organized disinformation campaigns count on.
Search engines, like social media algorithms, get you to click on links by learning what other people click on. Enticing misinformation often comes out on top.
Researchers will struggle to meet universities’ expectations of engagement beyond academia until this work is better recognised as part of their duties.
There are a few simple tricks anyone can use.
Young people are abandoning Facebook and calls to delete profiles are growing over the alleged exploitation of data for political campaigns.
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Professor of Informatics and Computer Science, Indiana University
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Adjunct Lecturer, Flinders University
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Associate professor, University of Notre Dame Australia
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Senior Lecturer, Journalism and Digital Communication, University of Central Lancashire
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Assistant Professor of Marketing, Cornell University
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Professor of Information Science, University of Washington
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Associate Professor of Marketing, Saint Mary’s University
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Assistant Professor of Marketing, University of Wisconsin-Milwaukee
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Assistant Professor, Ted Rogers School of Management, Toronto Metropolitan University
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Assistant Professor, Education, Nagasaki University
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Assistant Professor, Marketing, Toronto Metropolitan University
