Who gets to decide what we call the things we eat? Increasingly, wealthy plant-based food moguls.
Industry lobbyists call it the 'Great Food Transition' and say it's about saving the planet. But is this the whole story?
Meat substitutes and alternatives might play a positive role but aren't going to save the planet.
Realistic plant-based meat is now big business - and global fast food chains are finally starting to take notice. In doing so, they could significantly reduce meat's role in the climate crisis.