Young people often participate in a challenge to feel included among peers who have already done it.
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Peer pressure, amusement and the desire for attention help explain why young people participate in risky social media challenges.
When Maree was given flowers by a TikTok influencer, she felt ‘de-humanised’ and reduced to her age. Here is how benevolent ageism shows up in our society.
Memes that promote harmful conspiracies and memes that mock them are sometimes hard to distinguish.
Those dressing in designer labels can be the subject of memes in the DRC.
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Humour is a way for Congolese internet users to prod at cultural traits and political developments – despite censorship being rife.
A video purporting to show a suicide is reportedly circulating on TikTok, reigniting debate about content moderation on social media. Collaborating with competitors may be the key.
There’s a growing body of research on online engagement and the characteristics of viral content.
There are a few simple tricks anyone can use.
The map that went viral.
Maps can show “the big picture” to lots and lots of people in an engaging and colourful way.
Chemistry Cat’s got some knowledge for you.
Know Your Meme
Imma let you finish, but there’s more to memes than you think.
You need to think like a mathematician to solve those viral maths problems.
There’s a reason why some people get different answers to those frustrating viral maths problems. You need to learn how to “read” the maths.
Even without iPhones, people in the 19th century liked to see how long they could strike a pose and stay frozen.
Long before smartphones filmed the stiffened appendages of people seeking internet fame, striking a pose was a popular form of entertainment in Victorian England.
For Grumpy Cat, a random internet post led to global fame and red carpet appearances.
This scientific field suggests people have been passing along memes since long before the birth of the internet. What makes one bit of culture take off, while another sinks from sight?
All eyes on us: finding the compulsively shareable.
When you share that YouTube clip, you may be doing so for surprisingly complex reasons. Science has found there are four key reasons why some videos go gangbusters.
Bill Simmons was at the forefront of reshaping sports media in the 21st century.
With teams providing less and less access to journalists, Simmons always prioritized the interests of the common fan.
Have you heard the one about..?
Urban legends get around, but we don’t really understand why. We conducted a study to explain how misinformation spreads surprisingly fast and why people feel compelled to share it. There are many urban…
Big, hairy, covered in pollen? Check. Live action hero, not so much.
Bumblebees are among the intellectual giants of the insect world. They learn the locations of landmarks relative to their nest, and are able to navigate accurately many miles across the landscape. They…
If only it were this straightforward.
Last summer the World Economic Forum (WEF) invited its 1,500 council members to identify top trends facing the world, including what should be done about them. The WEF consists of 80 councils covering…