Concerns about socioeconomic well-being were the main reason why people voted for a certain political party.
Jacinda Ardern is at stratospheric support levels due to her government’s management of the COVID-19 crisis. That lead will inevitably narrow by the election – but by how much?
Social media sites aren’t the only online systems that can secretly influence people’s votes. Search engines can too and may be even more successful – and undetectable.
Findings suggest parties should rethink the way they chase the ‘female vote’.
Pre-referendum polling suggested South Asian voters were quite pro-Remain, but more recent data tells another story.
Third-party candidates often claim they bring out new voters. Is it true?
Given the failure of British polls to predict the outcome of Brexit, is it possible Donald Trump could produce a surprise result of even greater proportions?
Imagine you’re in a voting booth faced with a choice between bad candidate #1 and bad candidate #2. Surprisingly, science says this may actually be a good thing. Here’s how.