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Daily Wire co-CEO Caleb Robinson, co-CEO Jeremy Boreing and editor emeritus Ben Shapiro attend the red carpet premiere of ‘Lady Ballers’ on Nov. 29, 2023, in Nashville, Tenn. Jason Davis/Getty Images for Bentkey Ventures

Conservatives’ ‘anti-woke’ alternative to Disney has finally arrived

Through action films, dramas and kids’ cartoons, right-wing activists are working to build their own alternative entertainment universe insulated from Hollywood’s purported liberal biases.
A closed Mango store in a shopping mall in St. Petersburg, Russia. The company temporarily suspended operations in Russia in March to protest the invasion of Ukraine, joining a global corporate boycott against the country. (Shutterstock)

Companies leaving Russia are caving to public pressure, not actually making a difference

We should demand greater social responsibility from businesses, but pressuring them to undertake responsibilities that only governments can address is the wrong way to get there.
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Brand activism is moving up the supply chain — corporate accountability or commercial censorship?

B2B brands taking a public moral or ethical stand are increasingly looking at their suppliers and manufacturers to reflect their own values, but where do they draw the line?
Sacramento Kings players kneel in support of the Black Lives Matter movement before an NBA basketball game, August 6, 2020. GettyImages

Athlete activism or corporate woke washing? Getting it right in the age of Black Lives Matter is a tough game

Brands taking a stand on social issues is no longer remarkable — but that only makes it harder to be authentic.
A Nike ad campaign billboard features NFL quarterback Colin Kaepernick. EPA/Alba Vigaray

Woke washing: what happens when marketing communications don’t match corporate practice

Research shows that the new trend of activism marketing hinges on whether or not the brand engages in practices that match its message.

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