Fashion can be a useful vehicle for political messages – until someone asks who makes the clothing.
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Articles on Wokewashing
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Through action films, dramas and kids’ cartoons, right-wing activists are working to build their own alternative entertainment universe insulated from Hollywood’s purported liberal biases.
We should demand greater social responsibility from businesses, but pressuring them to undertake responsibilities that only governments can address is the wrong way to get there.
Companies are increasingly taking a stand on social and political issues, but they risk alienating customers in the process. Are other brands learning how to benefit from the backlash?
Being an ethical brand can be a complex and often slow process. But with authenticity and the right leadership it can work.
While many companies promote social causes, advocates are skeptical of how genuine their commitment is.
B2B brands taking a public moral or ethical stand are increasingly looking at their suppliers and manufacturers to reflect their own values, but where do they draw the line?
Brands taking a stand on social issues is no longer remarkable — but that only makes it harder to be authentic.
Today, companies often take stances on social issues. A professor of brand responsibility compares ally brands with advocates.
Research shows that the new trend of activism marketing hinges on whether or not the brand engages in practices that match its message.
Top contributors
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Senior Lecturer (Assistant Professor) of Marketing, Auckland University of Technology
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Senior Lecturer in Marketing, University of Canterbury
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Senior Lecturer of Marketing, RMIT University
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Associate Professor of Marketing, Auckland University of Technology
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Professor of Journalism and Communication and Director of the Master's Program in Brand Responsibility, University of Oregon
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Associate Professor of Marketing, RMIT University
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Associate professor, University of Lethbridge
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Associate Dean Research, Professor of Sustainability, Hewlett-Packard Chair in Corporate Social Responsibility, Schulich School of Business, York University, Canada
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Associate Professor in Marketing, RMIT University
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Assistant Professor of Marketing, The University of Southern Mississippi
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Associate Professor of Film and Media Studies, Colorado State University
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Postdoctoral Research Fellow in Environmental and Energy Systems Studies, Lund University
