Social media child influencers are increasingly marketing products normally targeted at adults, such as beauty and skincare items.
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Scrolling TikTok or Instagram causes mental fatigue, which can lead people to purchase items based on how many ‘likes’ an ad has instead of how much value the product will bring them.
What do YouTuber influencer videos about being ‘cancelled’ share with 17th-century texts? Both were crafted directly in response to audiences in new social spaces.
The Ugandan orphans stole headlines after performing on Britain’s Got Talent - but have been an internet sensation for years.
As social media becomes more prevalent in our lives, a career as an influencer may seem enticing. But those interested in this new career should be aware of the challenges.
The Youtube stars have created something of a commercial blueprint by harnessing the platform’s algorithms to maximise Prime’s exposure.
An expert on adolescent sexuality weighs in on how technology has changed the amount and type of pornography that teens can consume – and what that means when it happens at school.
Here are the trends on the cusp of transforming the online world.
This strategy has been around since the birth of influencer marketing.
Some of the now-adult children of influencers are pushing back.
What’s true and what’s not? An expert in media literacy explains how to evaluate information.
Digital activism can be fruitful if it is followed up by practical and strategic offline actions.
Citizens’ social media is a form of alternative media that challenges both mainstream media and right-wing propaganda.
Misinformation has bedeviled social media companies for years, and the problem is especially consequential during elections. Are the companies up to the job as the 2022 midterm elections approach?
Whether we’re talking songs that are popular on Spotify, or were Billboard hits through the ‘40s up to recent years, popularity cannot be attributed solely to quantifiable acoustic elements.
The booming child influencer industry is still largely unregulated – so parents and managers are starting to make their own rules to protect kids.
There’s a lot of information on social media that would support legal proceedings, but courts have yet to harness this.
The study is the largest of its kind. Researchers hope it could be a breakthrough in the fight against misinformation.
Antisemitism today does not always appear in the form of traditional hate speech. It manifests in GIFs, memes, vlogs, comments and reactions on social media platforms.
An expert explains the issues that influencers and content creators are up against.
Top contributors
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Senior lecturer in Screen Media, Victoria University
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Distinguished Professor, Media and Communication, Queensland University of Technology
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Professor & ARC DECRA Fellow, Internet Studies, Curtin University
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Senior Lecturer in Marketing, Cardiff University
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Professor of Internet Studies, Curtin University
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Associate Professor of Communication Studies, Pace University
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Fellow at the Peabody Media Center and Clinical Associate Professor of Communication, USC Annenberg School for Communication and Journalism
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Professor of Information Systems, Michigan State University
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PhD Candidate, Arts Technology and Innovation, University of East London
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Director of the Brechner Center for Freedom of Information, University of Florida
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Mark Kamlet is a Friend of The Conversation.
University Professor of Economics and Public Policy, Carnegie Mellon University
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Founders University Professor of Machine Learning, Carnegie Mellon University
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Assistant Professor of Computing and Information Sciences, Rochester Institute of Technology
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Senior Lecturer in Marketing, Lancaster University
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Professor of Marketing, Cardiff University
