Budgeting for products makes us more likely to spend, new research has found.
The study, conducted by Brigham Young University and Emory University, found that shoppers spent up to 50 percent more when they had a fixed price in mind than those who didn’t.
The research found that this is only the case when shoppers were focused on buying just one product, rather than an aggregate list of goods.
Read more at Brigham Young University