Thanks to shifting tastes and improvements to the brewing process, more craft brewers are offering low-alcohol and nonalcoholic options – and are going toe to toe with America’s beer giants.
New research estimates that underage drinkers consume $2.2 billion of Anheuser-Busch InBev drinks – like Budweiser – per year.
AP Photo/Reed Saxon
In the US, underage drinking accounts for a whopping US$17.5 billion worth of alcohol yearly. New research shows which companies take in most of this money and how little is spent on prevention.
State Farm’s ‘Drake’ ad was one of the Twitter winners of the Super Bowl.
State Farm
Advertisers forked over $5.5 million for a mere 30 seconds of air time during the Super Bowl. Here’s Twitter’s verdict on which brands got social media bang for their bucks.
Americans tend to prefer beers that have corn or rice ‘adjuncts,’ or fillers.
RetroClipArt/Shutterstock.com
It may be the world’s largest beer maker, but Anheuser-Busch’s days may be numbered thanks to the rapid rise of craft brewing and a little thing called disruption.
Can the two biggest beer makers combine to stem the trend in craft brewing?
Reuters
AB InBev’s expected bid for SABMiller continues a trend of industry consolidation at the top, but the strong growth in craft brewing is challenging that strategy.
What lessons are there in the beer industry?
Rhett Brymer
The beer industry is a fascinating microcosm of the larger landscape of today’s business environment. Students can examine a range of questions facing businesses, through the beer industry.