Online gambling collects a huge amount of data. But instead of personalising offers to keep you hooked, real-time data can be used to prevent problematic gambling behaviour.
Many states are pondering making gambling on sports legal after the US Supreme Court overturned a federal ban. But is the industry really worth as much as some say it is?
Are regular bettors and the house helped or hurt when deep-pocketed, high-volume computer-assisted bettors are wagering? Mathematicians used game theory to model this new wrinkle in parimutuel betting.
Simply filling out a bracket – even with random or uninformed choices – is enough to boost your confidence in success, and to get you to put more money on the line.
Professor of Economics and Finance. Director of the Betting Research Unit and the Political Forecasting Unit at Nottingham Business School, Nottingham Trent University