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Articles on Polling

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Darren England/AAP

The ‘yes’ campaign is generating the most media and social media content. Yet, it continues to trail in the polls

Our research has found the ‘yes’ side has been generating the lion’s share of Voice content in the media and social media over the past six weeks, but is still trailing in the polls.
Polls showed Joe Biden, right, holding double-digit leads over Donald Trump, left, in the run-up to the 2020 election, but he won election by only 4.5 percentage points. AP Photo/Patrick Semansky, File

Often in error but still seductive: Why we can’t quit election polls

The unusual candidacy of former President Donald Trump has made election polling especially appealing, more than a year from the election. But consumers beware: Those polls may be wrong.

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