Ai Ming Chow

Ai Ming Chow is a Melbourne Early Career Academic Fellow at the University of Melbourne, where she teaches and researches in the field of marketing. Her research focuses on examining the reflexive approach to Indigenous-settler relations to explore potential sites of transformation within and beyond the markets.

She specialises in interpretive research methods including in-depth interviews, fieldwork, netnography and ethnography. She also studies influencer marketing, consumption and consumer culture.