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Articles on TV advertising

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This summer, viewers will spot a Sainsbury’s store on the Coronation Street cobbles. Greg Balfour Evans/Alamy Stock Photo

Coronation Street is getting a Sainsbury’s – why product placement could trump traditional TV ads

Product placement has been allowed on UK TV for more than a decade, but changing viewer habits mean it’s only recently come into its own as a revenue stream.
A vote sign appears at a campaign event for Nevada Gov. Steve Sisolak and U.S. Sen. Catherine Cortez Mastro in Las Vegas on Nov. 1, 2022. Ronda Churchill/AFP via Getty Images

If Democrats prevail during the midterms, TV advertising might have something to do with it

While TV political ads might seem old-fashioned in the age of social media, research shows that this kind of advertising does win votes – and could influence the upcoming midterms.
You might not know the name, but you would recognise the songs. Mojo was the advertising agency behind such classics as You Ought to be Congratulated. Screenshot/YouTube

Mojo: the rise and fall of an Australian advertising empire

The ABC documentary, How Australia Got Its Mojo, purported to tell the story of advertising agency Mojo. But the real story is more complex.

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