Rungpaka Amy Hackley

Dr Rungpaka Amy Hackley is Senior Lecturer in Marketing at Birkbeck, University of London. Dr Hackley is a known international authority on Asian perspectives in interpretive consumer research. Her work has generated unique insights into Asian cultures, values and contradictions from a consumer perspective, and also into digital sociology, promotional strategy, media regulation, creative production and marketing ethics in international markets. She is interested in accessing and theorising consumer experience with particular regard to how consumption (of brands, experiences, media) inflects consumers’ senses of identity and meaning.