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Birkbeck, University of London

Birkbeck is a world-class research and teaching institution, a vibrant centre of academic excellence and London’s only specialist provider of evening higher education.

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This summer, viewers will spot a Sainsbury’s store on the Coronation Street cobbles. Greg Balfour Evans/Alamy Stock Photo

Coronation Street is getting a Sainsbury’s – why product placement could trump traditional TV ads

Product placement has been allowed on UK TV for more than a decade, but changing viewer habits mean it’s only recently come into its own as a revenue stream.

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