Gillette isn't the only male-centric brand to have recently challenged masculine stereotypes. But advertising research can help us understand why it's been getting the most flack.
Academic rigor, journalistic flair
Pop culture
Analysis and Comment
When you're warm and cozy inside, it can be natural to wonder if the animals you see outside your window this winter are doing OK. Don't worry – they're doing better out there than you would.
Think defensively about your online accounts and data security – and don't assume you'll avoid harm.
Forests in the US face many threats: climate change, invasive species, pests and pathogens. Could genetically engineering trees make these plants more resilient?
The index fund revolutionized investing for millions. Its founder died on Jan. 16.
Diet-related illnesses cost more than US$1 trillion and immeasurable human suffering and pain. Policymakers are beginning to understand that it makes sense to support food-as-medicine initiatives.
Central Americans who came to the US in the 1980s fleeing civil war drew on their background fighting for social justice back home to help unionize farmworkers, janitors and poultry packers in the US.
Bison once dominated the Great Plains but were nearly wiped out by hunters in the 1800s. Now scientists are learning that bison's presence improves plant and wildlife diversity on the prairies.
At times we just don't know what's the right thing to do. St. Ignatius, who founded the Society of Jesus, developed a method of discernment that can be useful even to those who are not religious.
The UK's agonizing efforts to find a path out of the European Union is beginning to look a lot like a game or riddle with no solution – and certainly no winners.
Confidentiality is written into the code of ethics that governs the profession. Will Congress force them to break it to learn the contents of Trump’s private meetings?
With its tales of bloody violence, corruption, international trade and entrepreneurial innovation, Guzmán's trial offers a telenovela-style explainer on Mexican cartels and their American clients.
There are over 100 species of wild coffee, but only a few supply the world's morning caffeine kick. Sadly, climate change and disease could be about to change that.
Fertilizer is a key source of nitrogen pollution which fouls air and water worldwide. Current regulations target farmers, but focusing on producers could spur them to develop greener products.
Studies show a weak relationship between tip amounts and quality of service. But the color gold seems to have a way of making diners feel wealthier – and more generous.
Memberships, subscriptions and small donations are reducing reliance on big grants, but mainly for the outlets that were already flourishing.
Everyone has a different ideal temperature at any given time. It could be more comfortable to monitor people's body temperatures and adjust heating and cooling in response.
As inequality in the US increases, the federal government is failing to address it. Can states pick up the slack?
Keeping the water and power on, managing sewers and collecting garbage will help communities shattered by the Syrian civil war rebuild – and keep out the Islamic State, says a former aid official.
Trump and other leaders use the word 'crisis' to claim there's an emergency that demands urgent action. A leadership expert explains how to evaluate those claims.
Wounded Knee is among the worst massacres in Native American history, when in 1890 the US military shot and killed 146 unarmed men, women and children in South Dakota.
Guatemalan President Jimmy Morales is defying a constitutional court order to release a UN-backed prosecutor his government arrested and allow his corruption investigation to continue.
After her historic loss in parliament, the PM will hold cross-party talks to find a way out of the impasse. But will she really be listening?
The UK government lost a key vote on Brexit – here are the options facing the prime minister.
Something needed to be done to mask the taste of bootleg alcohol that could include ingredients ranging from dead rats to wood tar.
What is the best way to conserve US national parks in a climate-altered future? One answer is connecting parks and other public lands, so plants and animals can shift their ranges.
Hijab is not simply about religion – women wear it for a variety of reasons.
Our bodies have a set of defenses that are finely tuned for killing invading microbes. With rising cases of drug-resistant bacteria, maybe boosting our natural defenses is the best medicine.
The Trump administration is preparing to shift billions in veterans' health care spending to private providers. Research suggests privatizing essential services comes with a social cost.
Hungarian Prime Minister Viktor Orban has transformed from a liberal into an authoritarian leader who uses the tools of democracy to attack civil society. Hungarians are protesting in the streets.
Most tech companies make it difficult for users to say no to aggressive surveillance practices. But it is helpful to know about the default settings on your smartphone and how to change them.
Under 10 percent of new Citi Bike and Divvy bike docks are sited where residents suggested using interactive online maps, a new study shows. But that doesn't mean city officials weren't listening.
Research and News
Snorkeling off the California coast, a high school student found heaps of golf balls on the ocean floor. With a marine scientist, she showed that golf courses were producing tons of plastic pollution.
The president should use his penchant for shaking up the status quo to tackle the genuine crisis in health care.
Big lines and long distances to walk have plagued airports since the dawn of the jet age. New designs and technologies haven't helped much, even if they're visually impressive.
With all those blue recycling bins around you might think we are experts at recycling plastics. The truth is, that though many plastic items can be recycled, very few are. So what's the solution?
Government shutdown
Trump, Schumer and Pelosi have fallen into a classic negotiation trap that often prevents deals from getting made, which has led to the shutdown stalemate.
Environment
Mangrove forests along the world's tropical and subtropical coasts store enormous quantities of 'blue' carbon – especially in river delta zones, where soil builds up quickly.
116 Congress
The new Congress is divided into a GOP Senate and Democratic House. History provides a glimpse of what this could mean: Democrats hold the power to investigate, if not to legislate.
Leer en español
Con el testimonio de violencia extrema, corrupción política, intriga internacional e innovación empresarial, el juicio ha revelado cuán poderosos son realmente los carteles de México.
Research and Expert Database
Analysis from academics around the world
Lynes was a highly sought-after commercial and fashion photographer in the 1930s and 1940s. But he had to keep his most important body of work hidden away.
A new federal report on food insecurity on college campuses does a good job of laying out the scope of the problem but falls short when it comes to solutions.
Don't swear off social media. Use it to your advantage.
In the space beyond Earth's atmosphere, countries are focusing on nationalist pursuits and ignoring the consequences for the rest of humanity. How can we keep the peace and build a sustainable future?
The problems from a disappointing gift don't end once you've awkwardly thanked the giver and tossed the wrapping paper.
What you remember of your last meal affects when and how much you eat next time around. Neuroscientists have now identified neurons in the brain's hippocampus that are crucial to this process.
Sociologists know what conditions make it more likely a mass delusion will take hold and spread through a group – whether adherence to a fashion fad or belief in a doomsday cult.
The teachers strike in Los Angeles is the first big one of 2019, but likely not the last. An education scholar says low teacher pay and inadequate public school funding will likely spur more strikes.
When the only fixes getting funded are designed to leave the status quo intact, the results of philanthropy inevitably fall short.
Forty-nine years ago, on July 20, 1969, American astronauts planted a US flag on the moon. A space lawyer explains the implications, who owns the moon, and what it means for lunar mining.
Schadenfreude seems to arise out of envy and a sense of justice. But some psychologists believe a darker impulse is at play.
A new theory of language suggests that people understand words by unconsciously simulating what they describe. Repeated exposure – and the simulation that comes with it – makes it easier to act.
European countries, especially the Baltic states of Estonia, Latvia and Lithuania, have confronted Russian disinformation campaigns for decades. The US can learn from their experience.
Elections are supposed to hold politicians accountable: Officials who fear losing their seat will work harder for voters. But in some countries, political competition actually makes government worse.
Eight decades after missing aviator Amelia Earhart was declared dead, technologies still don't quite track every airplane all over the globe.
Most Read past week
- Change your phone settings so Apple, Google can’t track your movements
- Rotating black holes may serve as gentle portals for hyperspace travel
- El Chapo trial shows why a wall won’t stop drugs from crossing the US-Mexico border
- Who are the federal workers affected by the shutdown? 5 questions answered
- What winter solstice rituals tell us about indigenous people
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