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Professor of Marketing, Royal Holloway

I've been Professor of Marketing at Royal Holloway University of London since 2004. My PhD was from Strathclyde University Department of Marketing, and I also holds degrees in psychology, education and business studies. I currently teach advertising, in the past I've written and taught many courses in branding, marketing and qualitative research methods. My recent research publications include work on advertising paratexts, advertising practice and critical marketing, advertising under convergence, and also marketing rhetoric, video games and children, celebrity and marketing, and autoethnographic research methods. The 4th Edition of my text Advertising and Promotion was published in 2018 by Sage, and my qualitative research methods text with Routledge is under contract for a second edition in 2019.
My media appearances include interviews about binge drinking and UK alcohol policy on Channel 4 News, BBC Breakfast, ITV Tonight and BBC Radio 4's Thinking Allowed, and about Ofcom's regulation of TV product placement on BBC Radio 4's You and Yours. Research I've been involved with on alcohol policy, media strategy and regulation has been covered in many national newspapers and I've consulted on related topics with media and government bodies including Channel 4, Sky Media and the UK Government Cabinet Office. I've written occasional features and opinion pieces connected to education, research, branding and marketing for outlets including Times Higher, Admap, the Psychologist, and various online publications including seven articles for TC.


  • –present
    Professor of Marketing, Royal Holloway


  • 1999 
    Strathclyde University , PhD

Grants and Contracts

  • 2004
    Branded Consumption and Social Identification; Young People and Alcohol
    Funding Source:
    Economic and Social Research Council