Members of BTS at the 61st Grammy Awards in Los Angeles.
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A new wave of Korean music and cinema can play a powerful role in changing perceptions and stereotypes of Asian people.
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The state-sponsored pop cultural renaissance of Korea shows how language isn’t an obstacle to world domination.
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Ko tā te kāwanatanga Kōrea whakahou i te ahurea o te marea, kei te whakaatu kāore te reo e aukati ana i tō angitu i te pae matawhānui o te ao.
Hosting sporting events to spark an interest in language and culture is known as ‘soft diplomacy’.
EPA/Vassil Donev
For South Korea, hosting the Winter Olympics is a great opportunity to engage the world with Korean language and culture.