The fresh flavors taste good now – a here-and-now reward that’s more motivating than potentially avoiding health problems in the future.
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Long-term goals can be hard to stick to if the benefits are only way off in the future. Research suggests ways to focus on the here and now to help you ultimately achieve your more far-off targets.
The UK pound could face harder times ahead.
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British shoppers won’t have seen any difference to the value of their pounds yet, but everything from baked beans to bargain holidays could be affected down the line.
People don’t evaluate government policies through mathematical models or with long-term goals in mind.
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Treasury modelling suggests that limiting negative gearing will lead to small change in prices. But behavioural economics shows it all depends on how the policy is framed.